Insights territory
Measure growth through attendance, capacity and value.
Operating models for connecting paid and organic demand to bookings, attendance, service capacity and meaningful commercial outcomes.
Begin with the featured article ↗
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Published research
Research for the decisions inside this territory.
Each article addresses a distinct decision and connects evidence to a practical next step.
Financial model and field guide · 10 min
Read article ↗The Healthcare Acquisition Equation: From Click to Attended Appointment
Cost per lead is the most reported and least useful number in healthcare marketing. It can halve while the cost of an actual patient doubles, and every…
Measurement framework and dashboard specification · 8 min
Read article ↗The Healthcare Growth Dashboard: 12 Metrics That Change Decisions
If a metric has never caused anyone to do anything differently, it is not a metric. It is decoration with a data source. Most healthcare marketing…